About
Accomplished Product Designer with over 4 years of experience specializing in crafting impactful and user-centric digital products across Fintech, Edtech, and Healthcare sectors. Proven ability to translate complex problems into intuitive interface designs, driving seamless usability and measurable business growth. Passionate about leveraging design to solve meaningful challenges and create delightful, user-friendly experiences.
Work
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Summary
Led comprehensive product design initiatives for educational and financial technology platforms, focusing on user experience enhancement and strategic product development.
Highlights
Led the end-to-end design of the Varsity Live interactive education portal for Zerodha Varsity, enhancing online learning experiences and engagement (https://varsitylive.zerodha.com/home).
Collaborated cross-functionally with Product Managers, Developers, and stakeholders to optimize user flows and ensure consistent brand identity across platforms.
Spearheaded the comprehensive redesign of Varsity Live's user-facing and back-office admin portals, significantly improving usability and overall user experience.
Developed and implemented multiple critical user flows for the Zero By Zerodha App across Android and iOS platforms, contributing to a seamless user journey.
Executed the complete website redesign for Zero1 by Zerodha, enhancing user engagement and brand presence.
Currently researching and experimenting with AI capabilities for pattern recognition in human psychology to inform initial product research and innovation.
Developed foundational Python coding skills to build small Streamlit.io applications for AI prompt coding and rapid prototyping.
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Summary
Designed and developed user-centric software solutions for healthcare providers, focusing on compliance, client engagement, and business growth.
Highlights
Designed custom Electronic Medical Record (EMR) software for healthcare providers, ensuring strict HIPAA compliance and meeting diverse stakeholder requirements.
Managed client interactions, facilitating seamless project execution and cultivating strong, collaborative relationships.
Developed white-label B2B SaaS solutions for value-based care coordination modules, including Remote Patient Monitoring (RPM) and Chronic Care Management (CCM).
Delivered impactful visual designs, maintaining consistent brand identity and resolving critical website usability issues.
Coordinated closely with SEO teams to integrate UX best practices into organic and paid website design strategies, increasing inbound leads through optimized inquiry forms.
Conducted in-depth website analytics using Google Analytics and Hotjar for heat mapping and session analysis, optimizing conversion rates through data-driven visual storytelling on landing pages.
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Summary
Provided comprehensive UI design services, focusing on client requirements, design proficiency, and business impact.
Highlights
Managed client coordination, effectively identifying project requirements and defining design verticals for successful delivery.
Proficiently utilized Figma and Adobe Creative Cloud (Illustrator, Photoshop) to deliver high-fidelity design solutions.
Designed intuitive user interfaces, digital wireframes, mockups, and interactive prototypes for diverse applications and websites, aligning with client specifications.
Executed strategic website redesigns that significantly enhanced client's perceived value against competitors, driving measurable business growth.
Skills
Product Design
User-Centric Design, Digital Products, Fintech, Edtech, Healthcare.
UX Design
User Research, User Flows, Usability Testing, Information Architecture, Interaction Design.
UI Design
Wireframing, Prototyping, Mockups, Visual Design, Brand Identity, Responsive Design.
Design Software
Figma, Adobe Illustrator, Adobe Photoshop.
Analytics & Optimization
Google Analytics, Hotjar, Heat Mapping, Session Analysis, Conversion Rate Optimization (CRO), SEO Coordination.
Product Development
Stakeholder Management, Cross-functional Collaboration, Project Management, Client Management, SaaS Design, EMR Software.
Technical Skills
AI Prompt Coding, Python (Basic), Streamlit.io.
Compliance
HIPAA Compliance.